What is digital marketing strategy?

Created by PA Capital LLC (2019).

The administrative theory indicates that a functional strategy, for example the digital marketing strategy, must be linked to the general business strategy.

"What is digital marketing strategy? Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels" (1).

In this way, consistency will be guaranteed with the plans and projects undertaken, as well as with the performance indicators designed to monitor how well the objectives and goals are being achieved. All this based on a computer platform also developed to support the business strategy.

What can we achieve from the implementation of a digital marketing strategy?

-Focus on the proposed objectives.

-Support the achievement of business goals.

-Define customer profiles based on the application of surveys, interviews and online data collection.

-Increase the knowledge of the brand, as well as improve and reinforce the image of the company.

What resources or means do we have to define and specify a digital marketing strategy?

-Efficient management of social networks.

-Application of knowledge obtained from the selection of keywords used on the website in order to optimize the visibility of the same, the promotion of products or services through paid services offered by the main search engines.

-Technology vigilance aimed at determining trends, advances and the latest developments in ICTs and online marketing techniques.

-Other technologies, techniques, theories and emerging resources.

References

(1) Hudson, Elissa (2018). 7 Digital Marketing Strategies and How to Plan Your Own Campaign. Hubspot. Retrieved from https://blog.hubspot.com/marketing/digital-strategy-guide